NRK TV
NRK TV redefined how people discover and watch television on mobile, combining intuitive navigation with thoughtful interaction design.
Recognized with the Merket for God Design award, the app was praised for its exceptional usability, attention to detail, and engaging viewing experience—setting a new standard for TV streaming in Norway.
NRK TV brings live channels and on-demand content to mobile and tablet, making it easy to browse, discover, and watch your favorite programs wherever you are.
Designed for discovery, one of the key goals was to recreate the serendipity of channel surfing—the joy of stumbling across something unexpected. The experience encourages exploration and helps users discover content they didn’t know they wanted to watch.
The challenge was to create an experience that felt approachable for everyone while offering the depth and flexibility expected by more advanced users. A clear information hierarchy and intuitive interactions made the product easy to learn and rewarding to explore.
